Retailer Spotlight: Rollin’ Oats


Rollin' Oats Market & Cafe

Rollin’ Oats – St. Pete

2842 Dr. Martin Luther King St. N., St. Petersburg, FL 33704

727- 821-6825

Carries: Kelapo Coconut Oil 8 oz., 15 oz.


Rollin’ Oats – Tampa

1021 North MacDill Ave., Tampa, FL 33629


Carries: Kelapo Coconut Oil 8 oz., 15 oz., vegetarian softgels



Rollin’ Oats was founded in July of 1994 by Bert Swain, Larry Schwartz, and John Rorer.

Their vision was to create a locally owned and operated natural food store with a foundation based on quality products, affordable prices, superior customer service, and friendly and knowledgeable employees.

From the beginning, Rollin’ Oats Market & Cafe’ made a commitment to provide our customers with the finest quality fresh, natural, organic, whole foods, nutritional supplements, and body care products available at the most reasonable prices in town.


We love Rollin’ Oats!  The marketing coordinator, Katrina, sat down with us to answer some questions we were dying to know!

For someone who has not shopped at a health food store before, what would they be surprised to learn about Rollin’ Oats?

We are locally owned and operated. In fact, Our owners can still be seen working the registers and straightening shelves! We also make some killer desserts in our bakery! Our Vegan Sweetheart cupcakes rival those you would find in any gourmet cupcake store!

What cooking classes do you offer and what are your most popular ones?

Cooking classes range from seasonally themed classes (Fall- Cooking with Pumpkin) to Allergy-Free Cooking Classes, our Vegan & gluten-free classes being the most popular.

Are you participating in any upcoming community events?

Hoptomic 2011: Bitter Beer & Food Festival at the Straz Center and Back to School Bash at The Pier in St. Petersburg

What type of products do your customers continually ask for?

Gluten-free, sugar-free, etc. Gluten-Free products are definitely something our customers ask for. However, our 100% organic produce and variety of healthy foods are what really keeps our customers coming back for me!

For a health food store, you are very active in social media!  How has this helped your store’s success?

Social Media gives our customers a chance to ask questions, learn how to use new items, and keep up to date with store events. It has made our store more accessible and given us a voice. Our customers LOVE being able to hop on Facebook and see the Café’s daily specials, and our blog full of recipes has become an invaluable resource. We encourage everyone to leave comments, ask questions, and rate us with our star rating system located at the top of each page. Rollin’ Oats is about education and relationships. Social media allows us to cultivate both of these passions!


Thanks to Katrina and Rollin’ Oats!


Check out another one of our favorite stores!

– JR

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